LeBron James Secures Multi-year Deal Set To Provide Exposure For His Son Bronny

BY Dora Abena Dzaka January 18, 2024 6:38 PM EDT
Photo Credit: Facebook @Labron James

NBA fans will soon be able to see LeBron James and his son Bronny on a special sports trading card as a result of a new multi-year agreement with Fanatics Inc., an online retailer and manufacturer of officially licensed sportswear for Formula 1, WWE, NASCAR, MLB, MLS, NBA, NFL, NHL, and NPB. 

They offer sports betting, iGaming, trading cards, sports collectibles, and sports merchandise as well.

After receiving roughly $700 million from a group of investors, the sports merchandise company is now valued at $31 billion.

The first trading card has an image of LeBron sporting his well-known St. Vincent-St. Mary High School jersey, while Bronny is decked up in USC apparel.

According to a company press release, “In sports, there is so much greatness to celebrate, and I’ve always been one to take a moment to recognize that in athletes at the top of their games. It all comes down to enjoying the journey and the many moments you have ahead of you”.

As part of the initiative, the company will also release its “Origin of Greatness” video. The narrative, which is narrated by LeBron James, revolves around the crucial moments of various athletes, such as their first touchdown, first upset, or any other noteworthy event.

Released from the Bowman University Chrome Basketball 2023–24 set, Bronny and LBJ will be decked up in their respective USC and St. Vincent St. Mary high school uniforms. The video is expected to premiere on January 19.

Just three days ago, James teased his Instagram followers with hints of a possible deal. The NBA star was seen grinning as he studied multiple documents with the Fanatics logo while seated in an office.

Additionally, Bronny’s net worth dropped a little after his heart attack, but his $5.9 million worth is expected to rise again in light of his father’s recent actions.

After recovering from his health problems, Bronny has been playing fewer minutes for the Trojans, but he appears to be settling into a routine.