Business

Improbable Media: Giannis Antetokounmpo And Jay Williams Co-Found Media Company

BY Abena Dzaka December 12, 2023 12:50 PM EDT
Photo Credit: Facebook @Giannis Antetokounmpo

Greek-Nigerian Giannis Antetokounmpo who plays professionally for the Milwaukee Bucks and former NBA star Jay Williams, have partnered to co-found Improbable Media.

Giannis, known as the “Greek Freak” because of his nationality, size, strength, speed, and ball-handling prowess, is the next NBA player set to enter the world of media.

The yet-to-be-announced company will develop unique and profitable projects for various media platforms.

As it is set to roll out, Improbable Media is currently searching for a vice president of branded entertainment.

“We’re building a cutting-edge content studio that fosters passionate communities and offers brands creative marketing solutions, all while generating revenue,” the LinkedIn job posting said, according to the outlet. “We aim to revolutionize the branded entertainment industry with our media and brand consultancy arm.”

Before Giannis, some athletes including Derek Jeter, Stephen Curry, LeBron James, and Kevin Durant have dabbled in the media space.

According to information previously provided by AfroTech, James’ SpringHill Company—which he and his longtime business partner Maverick Carter co-founded—was valued at $725 million in 2021 and has collaborated with Joel Embiid and Naomi Osaka.

In addition to being named as a founder of the media company to his expanding portfolio of business endeavors in 2023, Giannis Antetokounmpo also filled this year with team ownership. According to an August AfroTech report, he, along with his brothers Thanasis, Kostas, and Alex along with Serena and Venus Williams, became the owners of the Los Angeles Golf Club, which was the first team in the Tiger Woods and Rory McIlroy TGL golf league.

The brothers, in March this year, also acquired minority ownership in Nashville, SC, a Major League Soccer (MLS) team.

“I fell in love with soccer in Greece because my father was a professional player,” Giannis reportedly said at the time of the purchase, per ESPN.

“Owning a soccer team has always been my dream. My brothers and I decided to become involved with Nashville, South Carolina, after visiting the city and team. I’m thrilled to be a part of the Boys in Gold and am looking forward to visiting Geodis Park for a game soon”, the basketball star quipped.