Business

Taylor Swift Sells Over One Million Copies of New Album On Day of Release In US

BY Nii Ogbamey Tetteh April 21, 2024 1:04 PM EDT
Taylor Swift
Taylor Swift Photo source: Instagram/@taylorswift

Award-winning singer Taylor Swift is currently trending with the release of her The Tortured Poets Department album, which has recorded 1.4 million copies in traditional album sales in the US on the first day it was released on April 19. That is Swift’s best-ever record sales week in the United States.

In addition, 243.4 million official on-demand audio streams of the album’s 31 tracks (accessible on its deluxe streaming and digital versions) were made in the United States on April 19. The album’s first single, “Fortnight,” featuring Post Malone, accounted for 18.4 million of these streams. (That’s more than twice as many streams as were produced on Swift’s 1989 [Taylor’s Version] debut day; 110 million streams were created on that album’s first day.)

On its debut day in the United States, the album sold 1.6 million equivalent album copies. Swift’s own 1989 (Taylor’s Version), which sold 1.653 million copies in its initial week of release late last year (week ending Nov. 2, 2023), was the last album to sell over a million copies in a single week.

The Tortured Poets Department had the single-largest sales week of any Swift album, selling 1.4 million copies across CD, vinyl, cassette, and digital download formats. Her biggest sales week to date was achieved during the first week of her re-recorded 1989 (Taylor’s Version) release last year, with 1.359 million copies sold.

April 19 saw the original release of The Tortured Poets Department (abbreviated as TTPD), which was available as a conventional 16-song digital download album and a variety of 17-song hardcopy formats (more on the various forms later in this narrative). Swift revealed a 31-song extended version of the album two hours after it was launched, and it was made available for both download and streaming. “It’s a 2 am surprise: The Tortured Poets Department is a covert DOUBLE album,” the writer stated. Here is the second episode of TTPD because I wanted to share all the painful poetry I’d produced over the last two years with you. The Collection. fifteen more tracks. And now the tale is no longer mine. Everything is yours.

With the current tracking week coming to a conclusion on Thursday, April 25, sales of The Tortured Poets Department are expected to rise in the days ahead. On Sunday, April 28, the album’s final first-week sales figure and its anticipated big start on the multi-metric Billboard 200 albums chart (dated May 4) are anticipated to be revealed. Swift will have 14 No. 1 albums to her credit if The Tortured Poets Department opens at the top of the Billboard 200, breaking the record for most women. She would also share the record for most No. 1 songs among singers with Jay-Z. The Beatles, with 19, are the only artist with more than 14 No. 1 albums on the Billboard 200.

From 2008’s Fearless, her second album, until 2023’s 1989 (Taylor’s Version), all 13 of Swift’s full-length studio albums and re-recorded projects have debuted at No. 1.