Business

NYC Museums Display Beyoncé’s Cowboy Carter Ads

BY Nii Ogbamey Tetteh March 22, 2024 7:28 PM EDT
Photo Credit: Facebook @Beyoncé

New York City music lovers should prepare for Beyoncé’s Cowboy Carter album release because it will be explosive.

This is no country record, according to a display that was projected onto the façades of several significant NYC art institutions. This is a “Beyoncé” album.

The Guggenheim Museum, Whitney Museum, New Museum, and Museum of Arts and Design are a few of the museums that have projected advertisements. On March 20, Bey also shared a picture of the Guggenheim’s coordinates on her Instagram Story.

Beyoncé revealed the official album cover for Cowboy Carter earlier this week. The album is scheduled to be released on March 29. Queen Bey strikes a pose while riding a white horse on the Cowboy Carter album cover, a clear continuation of the style of her 2022 album Renaissance. As she raises the American flag, she is dressed in red, white, and blue chaps, a plain white cowboy hat, and platinum blonde hair.

“This album has been over five years in the making. It was born out of an experience that I had years ago where I did not feel welcomed…and it was very clear that I wasn’t. But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive. It feels good to see how music can unite so many people around the world, while also amplifying the voices of some of the people who have dedicated so much of their lives to educating on our musical history,” she wrote in her post.

In her statement, Beyoncé emphasized that Cowboy Carter is “a continuation of the Renaissance” and noted the history she achieved with Texas Hold ‘Em on the Billboard charts.

“I feel honoured to be the first Black woman with the number one single on the Hot Country Songs chart. That would not have happened without the outpouring of support from every one of you. I hope that years from now, the mention of an artist’s race, as it relates to releasing genres of music, will be irrelevant,” she stated.