It has been announced that business mogul and entertainment icon, Diddy’s clothing line, Sean John, would be phased out of Macy’s after a partnership that lasted two decades.
Per an exclusive released by Radar Online, Diddy’s label would not be available on the departmental store’s website.
A source close to the company revealed that the Sean John brand has been undergoing evaluation as it isn’t selling as it used to in the late 90’s and early 2000s. The source, however, added that the decision has nothing to do with the ongoing lawsuit involving the rapper.
“As part of our ongoing review of our brand portfolio, the Sean John collection has started to phase out of assortment since early fall 2023,” the statement reads.
The brand is reportedly “being imagined, but there are no plans for a re-release. Sean John was launched by Diddy in 1998, and he sold 90 percent of its stake to Global Brands Group in 2016. He subsequently purchased Sean John back for $7.5 million in 2021, after its holding company went bankrupt.
Related stories
Diddy previously sued Sean John for stealing his image before the purchase and claimed its new owners stole his image, likeness, and persona without his permission for its collaboration with Missguided. Per the suit, Diddy did not challenge [Sean John/GBG’s] right to use the Sean John trademark, but instead, its decision to leverage a fictitious quote created and falsely attributed to Diddy.
The act, per the suit, was intended to mislead the public, and therefore promote and sell items in the CBG collection because of the likelihood of an increase in sales and profit. Macy’s carried the Sean John label since 2010 after he signed an exclusive partnership with the department store.
He also wore a custom Sean John couture to the 2023 Met Gala, making its first debut. The look was inspired by Karl Lagerfeld’s love for camellias, along with his signature sunglasses, fingerless gloves, and pointed boots.
Diddy again wore a taffeta rainwear puffer cape and details encompassing the signature Sean John look.