Apple Music streaming service has announced and launched on its music platform, “Oshe Naija” – a campaign to honor the history of Nigerian music on the occasion of the West African country’s 60th independence celebrations.
The campaign, which in Yoruba means “Thanks, Nigeria,” is going to be a month-long one that aims to promote both the rich musical heritage of the African nation as well as that of current music icons from Afrobeats, Naija Hits, Alte Cruise, Afrobeats Workout playlists, and other collections.
In light of this, Apple Music revealed its top 5 artistes from the country on their streaming platform. The African Giant, Burna Boy, is said to top the list of the Top 5 Biggest Nigerian Artistes of All Time. He is followed by Wizkid. Davido came in at number three while Rema placed fourth with Asake completing the list.
This well-chosen list of Apple Music artistes is not shocking considering how many records these well-known musicians have successfully set and broken in the African music landscape as a whole, from receiving Grammy nominations to performing at sold-out concerts of their own.
The music platform also confirmed the five Nigerian artistes on the rise. The list, in descending order, was made up of Seyi Vibez, Odumodublvck, Shallipopi, Victor Thompson, and Bayanni.
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As part of its digital streaming service’s plan, the Oshe Naija campaign will include both new music and supporting graphics from up-and-coming and seasoned musicians, in addition to classics. This is because the Nigerian music industry has seen an expansion in the music landscape in recent times.
Renowned musicians establishing themselves as “forces to be reckoned with,” such as Rema’s Wizkid, Davido, and Burna Boy have all been recognized.
The platform will also allow a number of playlists assembled by notable Nigerian figures, including Don Jazzy, Beverly Naya, Director K, Del B, Bankulli, among others.