Business

American University To Study Taylor Swift As A Course

BY Nii Ogbamey Tetteh April 18, 2024 11:16 PM EDT
Taylor Swift
Taylor Swift Photo source: Instagram/@taylorswift

In the fall of this year, American University will follow in the footsteps of Harvard, Stanford, and other universities by offering an economics course that examines the pop star Taylor Swift’s financial impact.

The course, dubbed “Swiftonomics,” was suggested by two econ students who are huge Swift fans: Megan Wysocki and Mackenzie Shultz. Kara Reynolds, the department chair, will be in charge of the seminar as students delve into the “Anti-Hero” singer’s financial history, her revenues from her almost $1 billion Eras Tour, her influence on the Ticketmaster monopoly controversy, and more.

As long as they have finished the required course Principles of Microeconomics, interested students can register online.

“Many other universities are creating Taylor Swift classes, but mostly in subjects such as sociology or literature. I figured that this was a unique topic and an opportunity to capitalize on an academic trend. I hoped to get people more interested in an economics course by focusing on someone as popular as Taylor Swift,” Wysocki said in a statement.

According to Wysocki, AU has just included Swiftian studies in its curriculum, joining an increasing number of universities that have done so. The 14-time Grammy winner has inspired courses at New York University, UT Austin, Arizona State, UC Berkeley, and the University of Florida. These courses cover a wide range of topics, from her skill as a songwriter to her influence on global society.