Zendaya Bags Multi-Year Partnership Deal With On Sporty Brand

BY Dora Abena Dzaka June 11, 2024 2:58 AM EDT
Photo Credit: Facebook Image @On

Actress Zendaya seems to be enjoying her 2024 as she has demonstrated her dedication and performance skills on her latest project, Challengers

The 27-year-old showed her ability to tell a story through style with her numerous costume changes at the Met Gala and her role as co-host.

It comes as no surprise, then, that she is carrying on with this exploration in her latest creative endeavor with a multi-year collaboration with the sportswear company On known best for its collaboration with Loewe and versatile sneakers that celebrities wear on the go.

The actress and the Swiss performance-wear brand will work together on imaginative product ranges and innovative advertising for the upcoming years, the firm announced.

Since Zendaya is a huge fan of the company, “making this partnership official is a full-circle moment,” she told On.

On released “Dream Together,” a short film starring Zendaya, to launch the partnership.

Under the direction of choreographer C. Prinz, the film investigates the relationship between collectivism and common movement.

The actress, dressed in an icy blue legging, legwarmers, cushioned Cloudtilt sneakers, and a black long-sleeve zip-up, struts down the running track of a sports stadium in the movie as it slowly lights up.

Zendaya moves through and finally merges with a swaying group of athletes and dancers, embodying the campaign’s celebration of community and sport.

“With Zendaya, we can’t imagine a greater partner to support our development, evolution, and global connections,” On’s co-founder David Allemann said.