Kim Kardashian Bags Huge Deal With The NBA As Her SKIMS Becomes The Official Underwear Partner

BY JO Mensah October 30, 2023 9:57 PM EDT
Kim Kardashian
Kim Kardashian has bagged a deal with the NBA Photo source: Instagram/@kimkardashhian

SKIMS by Kim Kardashian has been appointed as the Official Underwear Partner of the NBA.

This collaboration has garnered significant praise from fans and admirers of the renowned socialite and media personality, hailing her as a savvy businesswoman.

The partnership between SKIMS and the NBA marks a significant moment in the world of fashion and sports. SKIMS, Kim Kardashian’s own clothing brand, is celebrated for its inclusive approach to body positivity and diverse sizes. By extending its reach into the world of professional basketball, it signifies a commitment to inclusivity within the sports industry as well.

This partnership has caused a buzz on social media and among fans of both SKIMS and the NBA. Kim Kardashian, who is no stranger to the world of fashion and beauty, has been praised for her strategic business moves. Her brand, SKIMS, is well-known for its range of undergarments designed to cater to various body types and sizes, making it a perfect fit for the NBA, where athletes of different shapes and sizes participate.

Many fans of Kim Kardashian have taken to social media to express their support and excitement about this collaboration. They see it as a testament to Kim’s business acumen and her ongoing commitment to promoting body confidence. Her brand, SKIMS, has been widely applauded for embracing diversity and ensuring that people of all body types can feel comfortable and confident in their clothing.

The NBA, on the other hand, gains a valuable partner in SKIMS, as the brand’s reputation for inclusivity aligns with the NBA’s own efforts to embrace diversity and encourage a broader range of athletes to participate in the sport.