How Davido Chose the Name ‘Timeless’ For His Album, Don Jazzy Reveals

BY Nii Ogbamey Tetteh December 18, 2023 8:47 PM EDT
Source: @davido

It has emerged that celebrated record producer Don Jazzy had a hand in Davido‘s choice of title for his Grammy-nominated album Timeless.

The CEO of Mavin Records said he and the Unavailable hitmaker were having a random conversation online when the title popped up.

“We were having a DM (Direct Messaging) and I said to you, I think your next album should be called Timeless and he [Davido] said okay, Baba (father). It didn’t know if he was serious or not.

“He later sent me a DM two days later and asked ‘Baba’ did you see the album is called Timesless? It is you who first told me to call it Timeless,” the producer, known officially as Michael Collins Ajereh, stated in excerpts of a clip available online.

He added that the album title was just a play on words from Davido‘s former album A Better Time, released in November 2020.

The Fall hitmaker confirmed Don Jazzy’s remarks when he reposted the clip on his X (Twitter) with the caption: ‘Facts.’

Musicians always get different inspirations for the title of their songs and albums but that of Davido’s well-celebrated project has not been stated publicly before Don Jazzy’s explanation.

Timeless has been described as one of Davido’s special projects, and it is not surprising that the album continues to gain traction.

Don Jazzy has been in the music industry for ages, becoming the backbone of many artistes in his home country.  Top Afrobeats stars, including Rema and Ayra Starr are currently signed on to his label.

In 2004, Don Jazzy collaborated with D’Banj to form the now-defunct Mo’ Hits Records.  He has worked with musicians including Wande Coal and Kanye West.

In 2011, he was employed by Kanye West as a producer at Very Good Beatz and worked with Jay-Z and Kanye West on the production of Lift Off, featuring Beyoncé on the album Watch The Throne which was released on August 8, 2011.

Before establishing his record label, Mavin Records, in 2012, he had won many awards, including Producer of the Year at the Nigerian Entertainment Awards in 2006 and 2007.

He also won the City People Entertainment Award in 2015, along with a host of other trophies. He is believed to have a net worth of $52 million, making him Nigeria’s richest musician and one of Africa’s wealthiest artistes.