Beyoncé Rocks New Western-Themed Look For Super Bowl As She Hints Of New Country Album

BY Abena Dzaka February 12, 2024 1:39 PM EDT
Photo Credit: Facebook @Beyoncé

Beyoncé was among the many celebrities who attended the Super Bowl in Las Vegas. She arrived at the game a little after everyone else, rocking a piece from her new hair collection in a Western plunging-themed Dolce & Gabbana.

The 42-year-old singer of Single Ladies donned her platinum blonde hair teased to the Dolly Parton level, emulating Miley Cyrus.

Her hairstylist Neal Farinah posted a sneak peek of her look on Instagram. In one photo, she accessorized with a dramatic black Dolce & Gabbana cape and a cowboy hat, while in another, she wore a black bolo tie with a turquoise pendant tucked between her cleavage.

Fans were unaware that the Western-inspired ensemble was a tease for her upcoming album, but it follows her 2024 Grammys ensemble of checkered shorts and a white cowboy hat from earlier this month.

While announcing a new country album and releasing two songs during the game. Beyoncé recently disclosed that the official launch date of her new haircare line, Cécred, is set for February 20.

On the other hand, there has long been conjecture that the follow-up to “Renaissance” might be a country music album. After Beyoncé wore a cowboy hat to the Grammy Awards, these rumors gained more traction.

Beyoncé appears at a lemonade stand in the cleverly designed Super Bowl commercial, where she is seen browsing through songs on an iPhone, a reference to her well-known 2016 album. The commercial goes on to play with the words in her name, first showing her as “Barbey,” a parody of Barbie, and then as “BOTUS,” jokingly hinting at her goal to be the first female president.

As the commercial comes to an end, Beyoncé says, “Okay, they’re ready, play the new song. I assure you that the “Renaissance” was not finished”. 

Due to the Renaissance album’s significant success, she won four Grammy Awards in 2023, including the coveted Best Dance/Electronic Music Album title. After her revolutionary Renaissance World Tour—which earned over $500 million in revenue from its 56 shows—became her highest-grossing tour to date.

Beyoncé’s father, rapper Jay-Z, took some pictures at the Super Bowl while sporting a leather jacket with a neon print. Beyoncé’s two daughters, Blue Ivy and Rumi, as well as Daddy Jay, were also spotted wearing chic black designer bomber jackets.