Rihanna has the ‘Midas Touch’ to make everything sexy. Her style, music, and swag all ooze “Bad Gal Riri” vibes. The Diamonds hitmaker channeled those same attributes into a lingerie line that not only embodies her own confidence but also inspires that of others.
The Barbados-born singer founded Savage X Fenty in 2018 in order to address a gap in the undergarment industry that disregarded black, curvaceous, and gender equality.
After becoming a community favorite, Savage X Fenty became a lingerie industry titan.
Not only did Savage X Fenty benefit her fellow queens (and eventually kings), but she also employed a large number of models, providing them with a runway to showcase their skills and an opportunity to become Savage X Fenty ambassadors.
The brand has ventured into the lounge realm, offering a wide range of clothing options for both couch potatoes and street-tripping enthusiasts.
From cropped hoodies and cuffed joggers to adorable baby tees and boys’ shorts in a multitude of colors, Rihanna has you covered, making other lingerie houses copy this line because of its diversity.
Rihanna has also enlisted some of the big names in hip-hop to lend their influence to her brand. Here are six sexy Hip Hop rappers who are Savage X Fenty Ambassadors.
Megan Thee Stallion
With the #SavageChallenge, the original Savage assisted in the 2020 launch of the brand’s TikTok account. Megan announced her deal as Savage X Fenty’s ambassador. She was spotted dancing to her hit song of the same name while showcasing some of the brand’s iconic pieces.
When Lil Kim revealed her deal as Savage X Fenty’s ambassador, the internet went crazy. Valentine’s Day 2022 saw the hardcore rapper rock a stunning pink ensemble that made hearts race.
Unapologetically thick and sexy is nothing new for Detroit rapper-actress Kash Doll. In December 2020, she posted a picture of Savage X Fenty announcing her deal as Savage X Fenty’s ambassador, wearing a red body stocking. Kash Doll captioned the post “Happy KASHmas✨ #TisTheSavage.” Her other well-known post caption is “Thick thighs save lives 🤪@savagexfenty#savagexambassador”
In 2020, Latto signed a deal as Savage X Fenty’s ambassador, and in August 2023, she shared a photo of herself wearing a bustier and matching underwear. Her naughty-in-pink post garnered over 800,000 likes including those from peers in the industry like Flo Milli, Sexyy Red, and SZA.
Many celebrities reacted to the photos that Chicago rapper Dreezy shared from her 2021 Savage X Fenty photo shoot, announcing her deal as Savage X Fenty ambassadorial deal. She captioned it “sweet honey” while posing in an orange and white plaid two-piece.
Rico Nasty joined Savage x Fenty as an ambassador in 2020. The native of Washington, D.C., is renowned for continuously reinventing herself between the punk rap and femme trap genres; she personifies RiRi’s mission to ensure that everyone has the opportunity to show off their confidence.