$2,900-Worth Special Editions Of Rihanna’s Famous Red Super Bowl Jumpsuit Sold Out In 24 Hours

BY Dora Abena Dzaka October 24, 2023 3:46 PM EDT

People all over the world replicated the all-red ensemble layering jumpsuits, winter puffer jackets, turtlenecks, and other clothing items worn by musician, fashion, and cosmetics entrepreneur Rihanna during her Super Bowl halftime performance.

It is safe to say that red has now surpassed “Barbie Pink” as the most preferred color in fashion for fall and winter 2023.

The internet was flooded with imitations after Rihanna’s memorable Super Bowl halftime performance in February, during which she announced her second pregnancy while singing a career-spanning medley of her greatest hits while wearing a bright red utility jumpsuit.

Loewe, the designer of the Fenty queen’s legendary jumpsuit for the Super Bowl, recently launched a batch for retail, available for $2,900 online and in select stores.

People magazine reported that the Rihanna-red hue was sold out in less than a day, despite the fact that a black version is still available. Loewe described it as a “special edition” release on social media, saying that “the cargo jumpsuit and trousers feature a range of utility details drawing upon flight gear and the halftime show’s dynamic scenography.”

The jumpsuit was made of medium-weight cotton canvas, weighing more than 2.5 lbs, per the web description. It has zipped pockets up front, an elasticized belt, and detachable D-ring straps at the knees.

It’s important to note that Rihanna has had several custom Loewe outfits make the news this year, besides the famous red jumpsuit.

A week after the Met Gala, Jonathan Anderson, creative director of Loewe, designed a maternity ensemble for Rihanna that included enormous bi-color fake fur, a grey fuzzy crop top, and a chocolate brown asymmetrical short leather skirt.

Rihanna’s stylist, Jahleel Weaver, told Vogue that concealing her expanding baby belly was the “hardest thing to maneuver” when deciding on her clothes for the now-iconic Super Bowl appearance. “She didn’t tell me until [the Super Bowl] was three weeks away. When we were evaluating sketches, she eventually told me, and I immediately thought, Is this a joke?” stated Weaver. 

He also promised to advise the stylists creating her outfits to “leave a little room” just in case. He told Vogue he got all up as he watched the entire ensemble come together because he wasn’t sure if she would show the baby bulge or hide it during the performance.

He noted, “She is not afraid. She is constantly willing to try new and interesting things, which is incredibly nice. She never simplifies things for anyone.”